Strengthening its position as a global fashion leader, FRENCH CONNECTION is pleased to
announce the re-launch of their website, debuting for Spring/Summer 2008. In line with the
brand’s drive to be original, distinctive and accessible, the revamped website features
improved e-commerce capability coupled with features that appeal to their worldwide audience.

Produced by British Web designers ‘The Commerce Partnership’, the site includes new
features such as ‘Editor’s Picks,’ ‘Style Finder’ and ‘New Arrivals’. With the addition of multiple
product shots, hot spots and the use of AJAX technology, the website,
www.frenchconnection.com, serves a platform for the brand to implement additional new
features down the road, such as the introduction of a childrenswear collection available
exclusively online for Autumn 2008.

In addition to current sections; which include womenswear, menswear and accessories, pages
will be added to reflect growing product categories such as footwear and handbags, as well as
recent press coverage, a fashion blog and a section detailing current retail promotions. The
updated site is expected to double online sales revenue over last year.

“Although we value our brick and mortar, we are genuinely excited about the expansion of our
web site. We believe this initiative will help take FRENCH CONNECTION in a new direction with
the ability to expand our brand reach and increase our customer base. We look forward to
demonstrating significant growth in our online business during 2008,” said Andrea Hyde,
President and CEO of French Connection.

March 11, 2008; New York, NY FRENCH CONNECTION has signed a footwear licensing deal
with Kurt Geiger, Europe’s leading luxury shoe specialist, resulting in the design, development and global
distribution of French Connection’s men’s and women’s shoe collections .

Launched as a small capsule collection for Spring/Summer 2008, the US retail presence will increase
significantly for the Autumn/Winter 2008 collection. Kurt Geiger will wholesale the footwear collection
globally, as well as sell the collections through their retail distribution network. French Connection will
retail the line in FRENCH CONNECTION stores in the United States, the Far East, Australia and Europe.

The expanded shoe collection, comprised of 45 styles, is slated to launch in all doors for
Autumn/Winter 2008. Prices will range from $130 to $200 for shoes, $150 to $400 for boots.
Synonymous with the FRENCH CONNECTION aesthetic, the collection features unique design-led product
with the basic premise of quality and affordability. The combination of leather, suede and patent uppers
highlighted by hardware, embellishment and zipper detailing will exhibit a fashion forward twist on classic
styles.

“Building on our success in the UK, France and Italy, it is only natural to launch into new channels and
licensing will enable us to increase our brand portfolio and international retail presence,” comments
Andrew Lee, Kurt Geiger’s Director of Wholesale and Licensing. “French Connection is at the forefront
of accessible fashion offering quality and stylish products and this, paired with our knowledge in design,
supply chain and distribution will lead to a successful and ongoing partnership.”

“We are delighted to be partnering with Kurt Geiger,” comments Stephen Marks, Global CEO of French
Connection. Their strong distribution with a growing international presence coupled with their expertise
in shoe design means they are the perfect footwear partners for French Connection.”

December 3, 2007; New York, NY         Further affirming FRENCH CONNECTION’s status as a
true style innovator and leading force in high street fashion, the brand is pleased to announce their
partnership with Fabien Baron, of acclaimed branding and advertising agency Baron & Baron, to
shoot and art direct the FRENCH CONNECTION Spring/Summer 2008 advertising campaign.
Presenting the brand in an original and distinctive way, the campaign features sophisticated images
in an elegant chateau-like setting, emphasizing the high glamour and opulence of the new collection.

The layouts and logo have been affected by mirror image treatment, adding a sense of personality
and quirky edge to the campaign. Substantial white space in the layouts creates a frame for the
images, allowing branding to stand out with confidence and authority. Although this season marks a
departure for FRENCH CONNECTION, as it is the first time an American company been charged to
design the brand’s global advertising campaign; the brand has always been on the forefront of
advertising innovation. The now-legendary Kate Moss is exemplary of FRENCH CONNECTION’s
foresight; she was the centerpiece of the brand’s Spring 1993 advertising campaign, shot when
Kate was an 19 year-old print model in London. As was the groundbreaking use of ‘negative space’
in their Spring 1997 ‘FCUK Fashion’ advertising campaign, which debuted in the windows of the
brand’s Regent Street shop during London Fashion Week.

According to Fabien Baron, “French Connection is an exciting brand – stylish clothing and always of
the moment. We felt it was important to reinforce the heritage of the brand, the fashion and the
quality,”

Fabien Baron has crafted identities for fashion’s most visible and influential brands, and is renowned
for his photography as well as his art direction. Known for his redesign work on Harper’s
Bazaar and creative direction of French Vogue, Fabien and his agency, Baron & Baron, have worked
most recently for Balenciaga, Calvin Klein, Giorgio Armani and Burberry. Baron & Baron has also
previously partnered with brands such as Miu Miu, Hugo Boss, and Prada.

“We are pleased to be working with Baron & Baron, and we are confident that their unique
approach to brand elevation will marry the FRENCH CONNECTION visual language with our
premium product” said Andrea Hyde, CEO of French Connection Holdings, Inc.

Set to premiere in January, the campaign will debut on two adjacent walls in NYC’s Soho
neighborhood - on the corner of West Houston and Thompson Streets - just three short blocks away
from the newly redesigned FRENCH CONNECTION flagship store located at 435 West Broadway.
Additionally, the campaign will be featured in key national and regional fashion and lifestyle
publications, as well as additional outdoor advertising nationwide.

Founded in 1972 by Stephen Marks, French Connection creates well-designed, fashionable clothing
that appeal to a broad range of customers. French Connection is one of the strongest brands on
the British high street, operating in over 25 countries. With 26 stores in the United States and
more than 1500 outlets worldwide, French Connection is a truly global fashion brand.

For additional information please contact:
Sarah Wetenhall                                                                     Angela DeCasperis
Director of Communications                                                 Manager of Public Relations
212.221.3157 x 151                                                               212.221.3157 x 153
sarahw@frenchconnection-usa.com                                 angelad@frenchconnection-usa.com